Aframe delivers film dailies via the cloud
Michelle Clancy | 13-12-2012
Aframe, a cloud video production platform company, has announced a new digital benchmark: delivery of the 'dailies' from the indie film The Birder's Guide to Everything to a 20-person team, in literally one day.
The company used a process of ingesting, storing, transcoding and delivering a link to a full day's high-res footage from the production of the film. Typically, sharing dailies is done by sending raw footage from location shoots via overnight shipments to arrive a day or two later.
Billing itself as a "quirky coming of age film featuring Academy Award winner Ben Kingsley," The Birder's Guide to Everything is a feature-length adaptation of the 2008 short Aquarium by director Rob Meyer, which won an honourable mention from the Sundance Film Festival. After spotting what he thinks is an extinct duck, a high school sophomore and bird enthusiast persuades two dorky buddies and the "new girl in school" to join him on a quest to locate the mysterious bird. Adventure ensues as the teen comes to terms with painful aspects of his family life.
During 21 days of shooting north of New York City, post house Sixteen19 processed and uploaded dailies to Aframe, where they were securely stored and accessible to all authorised team members. Within hours, a link to an H264 proxy copy of the footage was emailed to 20 collaborators on the film.
Collaborators could access footage anywhere, anytime, without the need for dedicated, costly on-premises systems, with one co-producer even viewing dailies on his iPad while working in Qatar, the company noted.
"I've been waiting for this type of solution for a decade, and to me Aframe is simply genius," said Dean Winkler, co-founder of Laboratory and post-production and VFX supervisor for the film. "Digital storage is a huge problem, with everyone throwing valuable hard drives into some carton in an insecure back room, which are painful and time-consuming to sift through and store, let alone share. With Aframe, we store the master in a secure cloud and let everyone look at H264 proxies immediately and at their convenience – making better use of otherwise idle time and getting the footage out when it can make the greatest impact."
He added, "We're creating this film on a tight budget, and Aframe not only saved us money distributing dailies but was also a far better solution than using physical media."