Walt Disney, Cox commit to ESPN distribution agreementEditor | 14-12-2012
In a multi-year deal designed to address viewers' needs both in and out of the home, leading MSO Cox Communications is to distribute sports, news and entertainment from The Walt Disney Company (TWDC).
Approximately 70 services are covered by the broad scope of the new multi-year agreement. The first channels available immediately to Cox customers will be ESPN, ESPN2, ESPN3, ESPNU, ESPN Goal Line and ESPN Buzzer Beater with WATCH Disney Channel, WATCH Disney XD and WATCH Disney Junior to be added to the roster next week. The products will be available live and via video-on-demand on a range of connected devices such as computers, smartphones, tablets and game consoles.
In a related move, ESPNEWS and ESPN Classic will be added toCox TV Connect, Cox’s proprietary app that allows customers to watch live TV on the iPad, iPhone and iPod touch from anywhere in their homes. Cox is increasing the number of channels on Cox TV Connect to 90.
“This comprehensive agreement with The Walt Disney Company enhances the value of our customers’ experience with our products and services,” said Mark Greatrex, Cox Communications senior vice president, chief marketing and sales officer. “Coupled with our investment in our broadband network and the development of innovative services like Cox TV Connect and TV Online, we’re enabling our customers to access their favourite news, sports and entertainment video content whenever and wherever they want it.”
Added David Preschlack, executive vice president, affiliate sales and marketing, Disney & ESPN Networks Group: “This deal renewal with Cox marks the fifth agreement encompassing Disney’s full suite of products and services while strengthening the value of the multichannel subscription model. We are serving viewers by delivering 24/7 live access to our content via the WATCH Disney services and WatchESPN across more platforms than ever before, which is quickly becoming the new standard in content delivery.”