Azteca launches Spanish-language channel in Quebec
Michelle Clancy | 14-12-2012
Ooh la la: Mexico's Azteca, a juggernaut of Spanish-language television programming, is headed to the Great White North with the expansion of its pay-TV network Azteca International to the central region of Quebec.
The Azteca International signal will be available through Videotron, the cable MSO subsidiary of Quebecor Media. It pulls content from Mexico's channel Azteca 13, including telenovelas, game shows, musicals, news programmes, reality shows and soccer games.
Videotron will roll the network out in the regions of Ascort Corner, Black Lake, Cape-de-la-Madeleine, Coaticook, Cowansville, East-Angus, Granby, Lennoxville, Princeville, Robertsonvile, Rock Island/Beebe/Stanstead, Sherbrooke, Victoriaville and Waterloo in the French-speaking province.
Azteca also distributes Azteca Novelas and Azteca HD in parts of Canada.
The announcement follows another move by the network to beef up its presence beyond its borders, in the Dominican Republic and Central America. It recently announced that it has appointed Ricardo Garcia as the local manager, and Rolando Santos to affiliate sales for the region. Starting in January 2013, they will handle the distribution of its pay-TV network Azteca Internacional and the 24-hour telenovelas network Azteca Novelas.