CBS Chello Zone extends UK platform coverage in Virgin drama deal
Editor | 14-12-2012
CBS Chello Zone Channels, currently carried on the Sky and Freesat platforms in the UK, has added cable to its platform round-up in a deal with Virgin Media.
The announcement follows the expansion of the CBS-branded channels across EMEA this month, with the new-look channels launching in 83 territories including Poland, South Africa, Netherlands and Romania. CBS Chello Zone UK claims that its channels have enjoyed 86% growth since launch in 2009.
The channel, a joint venture between CBS Studios International and Chello Zone and home of CBS Drama, will bring to Virgin series including Cheers, CSI: Crime Scene Investigation and Dallas, and the UK series Bad Girls and Cutting It. Simultaneously, the launch will see Virgin Media complete the full set of CBS Chello Zone Channels, joining CBS Reality, CBS Action and Horror Channel already carried on the platform in the XL package.
Commenting on the move, Chello Zone’s vice president of affiliate sales, Louise Cottrell, said: “With the channel’s growth across the EMEA territories earlier this month, this is the perfect time to extend CBS Drama’s reach to a wider UK audience. The launch onto Virgin Media is significant as it not only means the entire CBS Chello Zone UK portfolio is now available on this platform, but offers viewers the chance to enjoy the exceptional variety of dramas on the channel in addition to the offerings of its sister channels, CBS Reality, CBS Action and Horror Channel.”