Fine Living gets finer in Middle East
Editor | 15-12-2012
Scripps Networks is set to launch its Fine Living lifestyle channel in all 26 OSN territories throughout the Middle East region on the OSN DTH platform from 1 January 2013.
OSN broadcasts premium Western, Arabic and Filipino entertainment in the Middle East and Africa and has a slate comprising 100 channels offering viewers in the MENA region exclusive access to the latest blockbuster movies, series, sports, documentaries, news, kid’s entertainment and live talk shows.
To be broadcast in both English with Arabic subtitles, Fine Living is designed to “help viewers design their life.” The deal, brokered by Fine Living's distribution partner Chello Zone, will see OSN offer subscribers access to in-home design, travel, cuisine and personal style programming through the DTH platform's basic tier package. The channel offers a showcase for chefs, designers, fashion gurus and lifestyle experts from around the world. These include programmes featuring Italian cooking expert Giada DeLaurentiis and home designer Vern Yip.
“We are very pleased that Fine Living will soon join the already carried Food Network on the OSN platform," commented Jon Sichel, Managing Director of Scripps EMEA. "This new agreement is a direct result of the high standards we hold our channel brands to and the strong global need for quality lifestyle programming. We look forward to expanding our distribution relationship with OSN and continuing our success."
Emad Morcos, Vice President, Business Development, Strategy and Digital added: “Fine Living will complement our existing line-up addressing the high demand for more women oriented and lifestyle programming in the region. As we continue to grow and analyse customer preferences, we will continue to bring on board fresh content that satisfies all customer segments. Food Network has been a fantastic success and I am confident, Middle East subscribers will enjoy Fine Living which will be exclusive to OSN.”