Endemol, Dainty ensure satisfaction for Rolling Stones PPV second-screen app
Editor | 15-12-2012
As The Rolling Stones Official App launches on Google’s Android platform after its debut on Apple’s iOS, leading production house Endemol and Dainty Group have revealed their commission for second-screen specialist Monterosa to power the voting feature.
Claimed to be a world’s first, the ‘By Request… LIVE’ feature in the app allowed fans watching at home or at the show on 15 December to vote for a song to be performed live at the band’s “One More Shot” telecast. A new version of the app, specially built for iPad, is imminent.
As part of the partnership between Endemol and Dainty, Group WWE, who claims to be world’s pre-eminent provider of pay-per-view programming, is distributing the “One More Shot” concert internationally.
Explaining the purpose of the application, Nick Hall at Endemol, who led design, build and content for The Rolling Stones Official App said: “By Request… LIVE builds on the Rolling Stones’ 50-year track record of breaking new ground. We’re proud to be bringing Endemol and Monterosa’s award-winning second screen experience to live music as part of the Stones’ historic '50 and Counting’ tour.“
Monterosa had already partnered with Endemol on the latter’s BAFTA award-winning second-screen experience for hit TV series The Million Pound drop and Commercial Director Tom McDonnell added: “It's hugely exciting that Endemol, The Dainty Group and The Rolling Stones have chosen Monterosa's secure second screen technology to power such an innovative moment. Bringing together the show audience with TV audiences around the world adds a whole new dimension and we believe this is a glimpse into the future of live events."