Dailymotion launches SVOD kids' service

Pascale Paoli-Lebailly | 17-12-2012

From this week, French video sharing platform Dailymotion will offer a new SVOD kids' service, called Kids+.
Available through its website and dedicated app (iOS and Android), this 4.49 monthly and ad-free secured offering will give an unlimited access to more than 1,000 kids' programmes.

Besides unlimited viewing, Kids+ allows the user to create playlists, select the screening time, personalize the home page and set up parental controls. The new offer will initially be available in France, Belgium and Switzerland. English and German versions are scheduled to kick-off in the coming weeks.
To set up this new service, Dailymotion has inked deals with content editors and producers including Canadian Cookie Jar, which owns the rights to animated hit series such as Inspector Gadget , Arthur , Strawberry Shortcake and Horseland.
Rights owners are paid according to the number of subscribers and what viewers are watching.