3+ Switzerland to stay alone on Astra
Jörn Krieger | 17-12-2012
Swiss commercial broadcaster 3+ will not be joined by its sister channels on Astra (19.2° East).
No satellite distribution of further channels operated by the 3 Plus Group is currently planned, a spokeswoman from the Swiss TV broadcaster told Rapid TV News.
3+ launched on Astra last week to increase its reach by rolling out to DTH households. 3+ HD and sister channels 4+ and 4+ HD will therefore remain only available on Swiss cable networks.
3 Plus Group is the first domestic Swiss TV broadcaster to have chosen Astra for DTH satellite distribution. Public broadcaster SRG uses the competing satellite system Hot Bird (13° East) operated by Eutelsat.
Despite this, 3 Plus Group isn't worried about any disadvantages regarding its reach in the Swiss DTH community and doesn't plan to transmit in parallel on Hot Bird. "Satellite households in Switzerland are usually equipped with so-called twin-LNBs which are able to receive channels both from Astra and Eutelsat," explained the spokeswoman. "A dual illumination on Astra and Eutelsat is therefore not necessary."