Channel 4 launches Windows 8 app

December 17, 2012 10.03 Europe/London By Julian Clover

Channel 4 has become the first UK broadcaster to launch a video on demand app developed for Windows 8.
Alongside the new app, a dedicated ad package launched on Friday (December 14) that will run for three months. Windows 8 and 4oD co-branded idents will the first pre-roll ad across every platform. Co-branded TV ads will also run across the Channel 4 portfolio.

Sarah Rose, director of commercial & business development at Channel 4 said: “This exciting collaboration has seen various teams at Channel 4 and other key stakeholders work closely together to deliver something that not only showcases our leading commercial VOD platform on Windows 8, but also Channel 4′s ability to deliver a complete pioneering commercial solution.”

Unusually for the normal model for UK video on demand, Channel 4’s 4oD offers both current and library shows from the last 30 years.

The creative for the promo ads are designed and produced by Channel 4′s award-winning in-house agency 4Creative.

The ad package was managed by Universal McCann and Michael McSharry, Group Digital Manager at Channel 4.

4oD is also available online at as well as YouView, Virgin Media, BT Vision, YouTube, iOS mobiles and tablets, PS3 and XBox. In 2013, it will be available on Sky’s on demand service, Android, Freesat’s Free Time and Samsung Connected TV.