Sol Música launches on YouTube

December 17, 2012 13.37 Europe/London By Robert Briel

Chello Multicanal ‘s Sol Música will launch its own channel on YouTube on December 17.

The Spanish music channel’s presence on the web TV portal will take the form of an audiovisual library composed of exclusive content produced by the channel over the past fifteen years, which will gradually be uploaded on the platform.

Sol Música has taken a leading role in supporting and filming Spanish artists and filming live performances; more than 400 live performances by Spain’s most important bands Melendi, Amaral, Estopa, Maldita Nerea, Macaco, Bunbury, Dover, as well as other international artists like Nelly Furtado and Juanes; the new Youtube site will give users free access to over 400 concerts and 1,500 interviews from any point around the world.

Sol Música is one of 22 channels produced and operated by Chellomedia’s Madrid based business, Chello Multicanal.

“YouTube is the world’s number one music platform, and we realised that the amazing musical heritage Sol Música has accumulated over its fifteen-year history should be present on this universal video-sharing platform,” said
Eduardo Zulueta, managing director of Chello Multicanal, “Once again, Chello Multicanal wants to take every single opportunity to keep connected an audience eager to discover all kind of cross-media experiences”

Javier Lorbada, director of Sol Música, added: “The channel has continued to honour its commitment to contemporary Spanish music without neglecting international hits, and we have always supported emerging talent”.

The commitment to Spanish music has resulted in Sol Música recording some 400 concerts, as part of a series called A Solas, a series which features live performances, including from Melendi, Amaral, Estopa, Maldita Nerea, Macaco, Bunbury, Dover, Nelly Furtado and Juanes; A Solas counts as one of the longest-running productions on pay-TV. All these concerts, most of which are acoustic, will now be part of Sol Música on YouTube.

The 1,500 interviews on Sol Música’s new platform feature first-class Spanish performers such as Alejandro Sanz, Malú and El Canto del Loco, as well as international singers such as Lady Gaga, Shakira, Paulina Rubio and Mika.