Chellomedia has announced a management shake-up that includes two new appointments.

The Liberty Global-owned channel operator has appointed Simon Freer as chief commercial officer. In addition to overseeing revenue growth in the existing portfolio of 66 channels, the former global head of TMT at private equity firm 3i Group will lead Chellomedia’s corporate development team and will be responsible for developing the business through partnerships and M&A.

Ron Huisman has been promoted to chief financial officer, a post he will take up early next year. Huisman is currently vice-president for M&A at Liberty Global, where he has worked since 2000.

Meanwhile, Mike Moriarty, Chellomedia’s managing director for central Europe, is expanding his areas of responsibility and will take on the additional roles of director of Chello Benelux and managing director of Chellomedia Investments.

Niall Curran, president of Chellomedia, said, “I am delighted that Simon Freer and Ron Huisman are joining Chellomedia’s team. Their extensive experience in developing businesses is a perfect complement to our strong TV operations expertise, and positions us well to pursue the many opportunities that we see in our markets. I also look forward to continue working with Mike as he expands his focus to another of our core markets, the Benelux. The combination of experience and new talent in the Chellomedia team will help us deliver on the many exciting routes to grow our content businesses and for which we continue to enjoy the support of Liberty Global, one of the world’s great cable companies.”