Euronews launches Greek DTT service

December 17, 2012 18.15 Europe/London By Robert Briel

Euronews’ new 24/7 Greek service will be launched on Tuesday, December 18, at 10am CET.

Euronews Greek will be available in Greece and Cyprus on digital terrestrial networks as well as on a number of cable, satellite and IPTV platforms.

The wholly-owned subsidiary is based in an office in the centre of Athens, which will accommodate the Greek newsroom.

The Euronews Greece structure is a 100% subsidiary of Euronews Group employing more than 40 people.

The launch of a country-based newsroom is part of a groundbreaking ‘glocal’ strategy by Euronews to reinforce its local presence in key areas of the world. The channel launched its new Hungarian service in Budapest last week

Michael Peters, CEO of Euronews said in a statement: “This launch is a big step forward and will ensure to the Greek-speaking community an unrivalled window on world news and a recognized expertise on European affairs.

“The presence of a local team will highly improve our coverage in Greece, both in quantity and in quality, due to the permanent exchange between the journalists based in Athens and the editorial team based in our HQ in Lyon. The news coverage, in all domains, will be an opportunity to enhance the standing and influence of Greece on a European and international scale.”

Euronews Greek is available across Europe on Eutelsat Hotbird, in Greece through major platforms such as Nova, ON Telecom, OTE, Forthnet.

Euronews is also broadcast on on the national DTT network operated by ERT, shareholder of Euronews.

In Cyprus the channel is broadcast on the CyBC DTT network and on the PrimeTel, CYTA and Cablenet offers.