Verizon, Redbox tap Avail-TVN for ViewNow turnkey VOD
Michelle Clancy | 18-12-2012
Verizon FiOS and the Redbox Instant, from Verizon's over-the-top (OTT) joint venture with Coinstar, are both leveraging a new subscription video-on-demand (VOD) platform from Avail-TVN.
The ViewNow turnkey platform will give the services thousands of hours of SD and HD movie content in multiple formats including adaptive bitrate content.
Verizon FiOS launched the service in October as part of an agreement that includes multiscreen rights in the future.
"Today's consumers have a number of choices for library movie services and we're pleased to introduce a value-oriented, large library of movies for FiOS families with Avail-TVN's new ViewNow package," said Terry Denson, vice president of content strategy and acquisition for Verizon.
ViewNow integrates content from major and independent studios that can be delivered in MPEG-2 and MPEG-4 as well as in a range of adaptive bitrate (ABR) profiles to allow for delivery to traditional set-top boxes as well as alternative viewing devices. This means PCs, iOS devices such as iPhones and iPads, tablets and other smartphones.
In addition to multi-platform rights, the service includes download rights on a large number of titles. Content is delivered via Avail-TVN's innovative hybrid delivery platform, which leverages both satellite and an extensive fibre ring.
With ViewNow, Avail-TVN manages the complex business rules associated with multi-platform content including those that govern subscriber account attributes, viewing devices, viewing rules and content security. Service providers have the flexibility to utilise the package to support a variety of business models.
"Launching a subscription movie service today has many facets: securing appropriate programming rights, provisioning files in multiple compression formats, managing a complex and changing set of business rules, integrating with a wide range of technology partners and providing effective marketing and promotional tactics," said Ramu Potarazu, CEO at Avail-TVN. "With ViewNow, Avail-TVN combines all of these disciplines and offers our service provider customers a flexible package of great movies with the managed services to support a compelling consumer offering."