History Channel's Mankind launches global mobile, social second screen push
Gabriel Miramar-Garcia | 19-12-2012
A+E Networks has launched a global mobile campaign and social media initiative for its new hit miniseries, Mankind: The Story of All of Us.
The second screen campaign features in-language content for various regions, including Latin America and Asia.
The 12-hour television series is airing on the History Channel in the US and internationally. Now, A+E Networks has developed a coordinated editorial calendar for Facebook, Twitter and social media platforms to drive local engagement in specific local markets globally. The offering includes in-language daily updates, topical interactive features such as puzzles, trivia and live Twitter chats during broadcast. A+E Networks' international Facebook fan base now exceeds one million, while Twitter has drawn over 500,000 followers.
A+E Networks is also creating a Mankind app for IOS and Android devices that will be made available in the US, Italy, Southeast Asia and Latin America. The app includes more than 600 Mankind trivia facts, 40+ short form clips, expert interviews and stills from the series. The app is free to download on iTunes and Android stores worldwide.
"We are excited to support the launch of Mankind with original content created by our local History teams around the world on mobile, social and online platforms," said Christopher Barry, managing director of international strategy and digital media for A+E Networks. "This global campaign highlights the power of local content to drive engagement and buzz around our signature series."
Mankind looks at the history of the human race through the ages, using CGI and dramatic reconstructions of the most critical events in human history. Key points covered throughout the series include: surviving the Ice Age, discovering farming techniques, the sacking of Rome, empire-building under Genghis Kahn, inventing movable type, discovering the New World, the fall of the Aztec Empire, creating the Industrial Revolution, exploring space, re-engineering the human body and more.