Comcast launches Xfinity Latino
Gabriel Miramar-Garcia | 19-12-2012
Looking to tap the growing Hispanic market in the US, No 1 cable MSO Comcast has launched Xfinity Latino, which delivers ten popular Hispanic channels as well as doubles Comcast's Hispanic On Demand content on TV and online.
"Xfinity Latino is the result of years of planning and innovation focused on delivering the best Spanish language video experience for customers," said Ruben Mendiola, vice president and general manager of Multicultural Video Services. "As a Hispanic, I'm proud that Xfinity Latino brings together the very best programming channels, exclusive content, flexibility, convenience and value that Hispanics are looking for today."
The upgraded channel line-up includes new television networks such as BabyFirst TV Americas Español, beIN SPORT Español, Centroamerica TV, LAS (Latin American Sports), Pasiones and Vme Kids. Subscribers will also get access to alternate feeds of Telefutura, Telemundo and Univision, giving customers access to watch or record programmes from both East and West Coast broadcasts from all three channels.
In addition, Xfinity digital customers will receive the new interactive Xfinity Latino Entertainment channel, which offers programming highlights and interactive features. Customers can navigate and directly access On Demand content using an embedded interactive menu. The channel is hosted by a variety of TV personalities from Telemundo and also includes how-to video tutorials, recommendations for available on-demand content on TV and online as well as future primetime coverage of special events and programming.
With the addition of beIN SPORT Español and LAS, Xfinity will have one of the most comprehensive Spanish sports line-ups, covering all Spanish League (La Liga) soccer matches, South American World Cup qualifiers, baseball from Cuba, and baseball, basketball and volleyball from Puerto Rico, in addition to wrestling, boxing and Mexican rodeo.
For kids, Xfinity Latino brings together BabyFirst Americas Español, Vme Kids and Discovery Kids, offering a comprehensive pre-school offering.
The Xfinity Latino package is available as a standalone video service or as part of double- or triple-play bundles. All current MultiLatino video customers will automatically be upgraded to receive the new Xfinity Latino video line-up at no additional charge