New network to focus on social issues for Millennials
Michelle Clancy | 19-12-2012
Participant Media, one of the backers of the hit historical drama Lincoln and The Help, is planning a social issues-focused TV network for teens and young adults.
The new network is actually the result of bringing together of two existing niche cable channels: The Documentary Channel and Halogen TV. Together they reach an estimated 40 million of the over 100 million US pay-TV households.
The line-up will feature a range of programming, including content from An Inconvenient Truth director Davis Guggenheim and The Jim Henson Company. Founded by former eBay President Jeff Skoll, it intends to engage the "millennial" generation.
"The goal of Participant is to tell stories that serve as catalysts for social change," said Skoll. "With our television channel, we can bring those stories into the homes of our viewers every day."
Other content developers will include Brian Graden, Meghan McCain, Morgan Spurlock, Gotham Chopra, Mary Harron, Timothy Scott Bogart and Cineflix Media.
"Our content will be specifically designed for the viewers that the pay-TV eco-system is most at risk of losing," said network head Evan Shapiro. "We all know that Millennials are changing how media is consumed. However, they also have the strong desire and inimitable capacity to help change the world. Our research shows that there is a white space in the television landscape and we believe that a destination for 'the next greatest generation' will be a win for our affiliate partners, advertisers and the creative community."