Cox launches personalized viewing recommendations, new EPG
Michelle Clancy | 19-12-2012
US cable MSO Cox Communications has enhanced its premium TV product, Cox Advanced TV Plus, with the new Trio Program Guide EPG.
The guide offers a range of features, including personalised TV recommendations, the ability to pause live TV, and upgraded channel navigation.
"We are making significant investments in our video experience based on customer and enhanced usability insights," said Len Barlik, Cox executive vice president of product management and development. "Customers want their viewing experiences to reflect their personal interests. Our new video products and services take their experience to the next level."
Personalised viewing recommendations for up to eight household members are available based on the customers' viewing habits. Using a technology developed in collaboration with ThinkAnalytics, the guide analyses individual viewing patterns and preferences, providing users with recommendations that match their own viewing habits. Users have the option to like, dislike or suspend a recommendation, further improving the recommendations they receive.
"Cox's Trio Program Guide sets a new bar for live and personalised TV recommendations in the US," said Peter Docherty, CTO of ThinkAnalytics. "ThinkAnalytics Intelligent Navigation brings together live TV, VOD and DVR viewing histories to provide recommendations that are truly personalised. We're very proud to partner with Cox on this groundbreaking innovation."
The Trio guide also features enhanced navigation to make content browsing easier. Partnering with Cisco, Cox developed the guide with a larger view of the TV listings, expanding from three to five time slots. Users are able to see more of the programmes scheduled to air on a Trio single screen. Also, users can pause live TV in real time from any TV on the Whole Home DVR network. More recording options have been added too, including the ability to replay a scene in slow motion or rewind and fast forward frame by frame.
"As a continuation of our role as prime integrator for the Cox Trio platform, we are excited to be working with third parties like ThinkAnalytics to enable a world class experience for Cox subscribers," said Nick Thexton, CTO for the service provider video technology group at Cisco. "In our role as professional services partner, we are proud to be supporting Cox with the development of a rapidly evolving technology platform that ensures a personalized viewing experience, bringing relevant content closer to the viewer."
The updated Trio Program Guide debuted in select Cox markets in late November and will be deployed across Cox's entire footprint by the end of the year. The upgrade is free and seamless to existing Cox Advanced TV Plus customers.