Media Prima TV Network appoints Y&R as agency of record
Louise Duffy | 20-12-2012
Malaysian terrestrial television provider Media Prima TV Network has appointed Y&R as its agency of record.
Y&R will advise on the network's strategic communications and creative needs. Advertising campaigns will be integrated across all media, including TV, print, digital and out-of-home.
Lisa Hezila, group general manager, Y&R Malaysia, said: "This win is a testament to our skills, expertise and importantly our passion in this category. We are very excited about this partnership."