AOL On Network adds video clip library to Xbox 360
Michelle Clancy | 20-12-2012
The AOL On Network has added support for Xbox 360, giving 40 million Xbox LIVE subscribers access to its connected TV app.
The AOL On app will give Xbox LIVE users access to a constantly updated selection of The AOL On Network's library of more than 420,000 short-form videos, which includes AOL original content from properties like Huffington Post, Engadget and TechCrunch, as well as from content partners like Reuters, AP, BBC, E!, ET Online, Sugar, Splash News, CNET and Martha Stewart.
"Since inception, our mission has been to make the entertainment people love more amazing on Xbox," said Ross Honey, general manager of Xbox LIVE entertainment and advertising. "Adding the AOL On app allows us to further this mission by creating a one-stop shop entertainment destination for users to partake in their favourite Xbox activities, whether it's gaming, watching videos, listening to music or browsing the web."
AOL On's Xbox app leverages Kinect for Xbox 360 and allows users to control the app using gestures and voice commands, allowing them to "swipe" through The AOL On Network's library of professionally produced video content in order to access the video of their choice. Videos can be easily shared with the app's built-in social functionality, enabling users to sign into their Facebook accounts and instantly share their favourite videos with friends.
"Working with an industry leader like Xbox gives us the unique opportunity to expose our video content to tens of millions of new users, and significantly enhance the audience for our advertiser partners," said Rob DelaCruz, GM of connected TV and mobile video at the AOL On Network. "We have always believed that our video library is comprised of truly the best video content on the Web, but there's really no better validation than when a leader like Xbox turns to us to enhance their offering with our content."
Launched in April 2012, The AOL On Network brings AOL's entire video offering under one umbrella and reaches more than 53 million unique visitors per month. AOL recently added ad-serving capabilities to the On Network, which is also available on Samsung, Roku and Sony devices.