VOD attracts over 13 million users in France
Pascale Paoli-Lebailly | 21-12-2012
VOD is attracting an increasing number of French viewers, up 56% this year compared to 2011, according to a new survey by Médiamétrie.
The survey also noted that more new users are young people in the 6- 34 age range.
According to Médiamétrie, 13.4 million webnauts have already watched pay VOD and one out of three (31.4%) has already screened a pay VOD through a TV set, PC, mobile or a tablet.
However, only 6% of VOD users actually subscribe to a pay VOD service - the majority of them prefer the pay-per view system. Users are also renting videos rather than making definitive purchases.
The TV sets remain the favourite screen to watch VOD for 63% of users, followed by PCs, but mobile and tablet usage is growing.