Univision, TeletónUSA raise $8MN for cancer, autism research
Gabriel Miramar-Garcia | 21-12-2012
Univision Network and Fundación Teletón have announced that TeletónUSA raised $8,150,625 million over the weekend for the benefit of children with disabilities, cancer and autism in the United States.
During the 28-hour telethon, more than 100 Hispanic stars and television personalities united in support of children in need, with dozens of musical performances as well as testimonials and personal stories. The event was broadcast on the Univision Network and live streamed on Univision.com, on the Univision America AM radio network, UVideos.com and via the UVideos mobile app.
In all, 13.9 million viewers tuned in to watch all or part of the broadcast, hosted by the presenter of Univision's top-rated variety show Sábado Gigante and founder of Teletón, Mario Kreutzberger (Don Francisco).
During the first hour of TeletónUSA on 14 December at 10-11pm ET, the telecast delivered on average 2.6 million total viewers 2+, 1.3 million adults 18-49 and 662,000 adults 18-34. This made Univision the No 3 broadcast network in the time slot, beating CBS among adults 18-34. Additionally, on Univision local stations for the Friday broadcast, TeletónUSA made Univision the No 1 broadcast station in the time period in Los Angeles and Houston among total viewers 2+, adults 18-49 and adults 18-34; and in San Francisco among adults 18-34.
On Saturday, 15 December, during prime time broadcast, TeletónUSA made Univision the No 3 broadcast network among adults 18-34 (ahead of FOX and NBC) and the No 4 broadcast network among adults 18-49 (beating NBC).
During the final hour of the event (at 1-2am ET on Sunday 16 December, it witnessed on average 1.6 million total viewers 2+, 863,000 adults 18-49 and 418,000 adults 18-34.
"It is important now more than ever for our community to come together to help our children in any way we can," said Cesar Conde, president of Univision Networks. "By surpassing our fundraising goals, we are in a position to make a difference in the lives of kids and families in need across the US, and we thank everyone who contributed to TeletónUSA from the bottom of our hearts."
Funds raised during TeletónUSA will be shared with several organisations, including Miami Children's Hospital, St Jude Children's Research Hospital, Children's Hospital Los Angeles, Ann & Robert H Lurie Children's Hospital, SNACK (Special Needs Activity Centre for Kids) & Friends and Boston Children's Hospital, as well as helping to build a children's rehabilitation centre in the United States.
"When we began this journey for our first Teletón to benefit children in the US, our hearts were filled with hope because we recognized the kindness and generosity of our community," said Fernando Landeros, founder and president of Teleton Mexico. "The outpouring of love and support we saw in giving, tune-in and turnout in Los Angeles, Miami, New York, Houston, San Antonio and Puerto Rico far exceeded our expectations and further inspired us. All we can say is thank you."
Teletón was born in Chile in 1978 when Kreutzberger created and hosted the first Teletón telecast, mirroring the legendary MDA telethons hosted by Jerry Lewis in the United States.