GfK renews German TV ratings contract

Jörn Krieger | 21-12-2012

German market research company GfK will continue to officially measure the audience figures of the country's TV channels.
AGF, the association comprising the TV broadcast groups ARD, ZDF, RTL and ProSiebenSat.1, has signed a new contract with the Nuremberg-based institute to compile the official TV ratings until 2018.
The contract is worth around €130 million.
GfK measures the audience figures based on a panel of 5,000 households which are representative of the German population. The data is provided to TV channels, advertising sales companies, media agencies and advertisers daily.
GfK has been measuring TV consumption for AGF since 1985.