Online play for today as Starz shines with premium content for DIRECTV
Editor | 22-12-2012
US premium movie and original programming entertainment service provider Starz Entertainment has launched the PLAY authenticated online TV services for DIRECTV's STARZ and ENCORE customers.
The PLAY services offer customers in the United States portable and online access to exclusive films and original premium programming at no extra charge with the STARZ PLAY and ENCORE PLAY apps for iPhone, iPad, and iPod touch are also available as free downloads.
STARZ and ENCORE are included as part of the DIRECTV Starz Super Pack, and ENCORE is also available in the DIRECTV CHOICE Ultimate package.
At launch the apps will be accessible currently through Wi-Fi and broadband connections and with cellular connectivity and support for Android phones/tablets and gaming consoles expected to be launched.
STARZ PLAY offers approximately 400 monthly selections of films including first-run films from Disney, Sony and other Hollywood studios. Specific content pieces include Cars 2, The Muppets, The Girl with The Dragon Tattoo, 21 Jump Street, and 100 episodes of exclusive STARZ Original series including Spartacus, Magic City and Boss. By contrast, ENCORE PLAY offers about 900 monthly selections, with 300 movies and select originals. Both offer resume functionality allows users to pick up from where they left off in watching content on any registered device in the account, and also Facebook and Twitter integration.
"We are very pleased to expand our relationship with DIRECTV and add STARZ PLAY and ENCORE PLAY to the suite of premium offerings provided by one of our largest customers," explained Ed Huguez, President of Affiliate Distribution for Starz Entertainment. "STARZ and ENCORE subscription performance on DIRECTV is consistently strong with a loyal customer base."