PBS launches preschool second screen app for WordWorld
Michelle Clancy | 24-12-2012
WordWorld, the three-time Emmy award-winning educational television series broadcast on the United States' PBS Kids, is launching a second screen integration for iPhone, iPad and iPod Touch with a new early learning app: WordWorld: Fun with WordFriends.
The new WordWorld app features interactive games that help young children learn to recognise letters and form words to provide the fundamental building blocks for learning to read. Utilising the same foundations established by the Department of Education-funded study which demonstrated that the WordWorld television programme improves children's literacy skills, the WordWorld: Fun with WordFriends app is the first in a series of interactive WordWorld learning tools for preschoolers. The app allows preschoolers to build words that come to life as the objects they represent.
"Millions of parents worldwide know and trust WordWorld as an early learning platform for young children," said Eric Kriegstein, director of interactive content at WordWorld. "Working with PBS, we're leveraging our award-winning content to develop fun and exciting early learning applications in the digital space."
The WordWorld: Fun with WordFriends app was developed by Bean Creative to help children learn letters, letter sounds and word families with their WordWorld friends Dog, Duck, Frog and Pig. As the games are played, parents are able to track their children's progress in order to guide them toward greater letter and word knowledge.
For instance, Word Fishing with Frog & Duck has children help Frog and Duck collect letters from their pond to create words.