Nomophobia rises in Canada as mobile TV surges
Joseph O'Halloran | 28-12-2012
Stress as a business driver is somewhat surprising, but the fear of being away from your smartphone (nomophobia) is acting as a spur to mobile content consumption, in Canada at least.
According to the latest Rogers Innovation Report, commissioned by Vision Critical and the country’s leading communications provider, two-thirds of those in the birthplace of the BlackBerry say they feel naked without their smartphone and Internet access, and just over a half sleep with their device next to them.
Yet such attachment has very positive outcomes for mobile TV and mobile video: it means that Canadians are consuming more TV and films wherever and whenever they want. Indeed 52% said they increased the amount of TV and movies they watched over the Internet at home in 2012, with, not surprisingly, men almost twice as likely as women to watch TV and movies on their mobile devices while on-the-go.
Somewhat predictably, 86% of young adults and 43% of all of those surveyed watched the Gangnam Style video on YouTube.
Looking forward, almost two-thirds also expect to have seamless connections over the next five years that allow them to go from room to room without missing a second of a TV show, movie or game.
"Consumers are absolutely passionate about their online connections. And, that's only expected to increase as technology advances," said Reade Barber, vice president, mobile and fixed internet at Rogers Communications, commenting on the research. "From mobile banking and work flexibility, to downloading the latest e-book or watching the big game on-the-go, Canadians are doing more online today and will be even more connected in 2013 and beyond and as they sign up for the fastest Internet speeds and the latest connected technologies."