LED and LCD TV manufacturer Westinghouse Digital is introducing a range of next-generation U-HDTVs (Ultra High Definition) including a 110 inch model at the upcoming home electronics exhibition CES 2013 in Las Vegas January 8-11.

Westinghouse says the new models will combine the best of what’s achievable in today’s most cutting-edge display technologies, with Westinghouse’s value and performance, and will set a new standard for accessible high-end functionality in home theatre reproduction.

“Our new U-HDTV line-up, and the value that it offers to consumers, will change expectations across the entire TV marketplace,”claimed Rey Roque, Senior Vice President of Marketing at Westinghouse Digital. “Westinghouse Digital was at the forefront of providing 1080p TVs to consumers and now is positioned to provide Ultra High Definition TVs to a broader market. We believe that consumers will be amazed by the experience they can expect from these displays and delighted with the affordability.”

The new Westinghouse line-up of U-HDTV (also referred to as 4k) displays feature the highest picture quality currently achievable in consumer-level video equipment at 3840 x 2160 pixels of resolution. This is double the resolution (both horizontally and vertically) of today’s best 1080p HDTVs, or 4 times the number of pixels. In addition to conventionally sized 50-inch, 55-inch and 65-inch models with native 120 Hz refresh rates, the line-up will be spearheaded by a 110-inch display that, according to Westinghouse will “literally put a theatrical experience into the home”.

The new Westinghouse Digital U-HDTVs will be available in the 50, 55 and 65-inch screen sizes in Q1 of 2013. The 110-inch model will be available as a custom order in Q1 of 2013.