Siano and BYD in mobile digital TV partnership

Louise Duffy | 02-01-2013

Mobile digital solutions provider Siano has entered into a partnership with Chinese car manufacturer BYD to integrate Siano-powered entertainment systems into select BYD car models.

Incorporated into the brand’s best-selling models, Siano’s mobile digital TV solutions will support the sports utility vehicle BYD S6 and the newly-released Surui compact sedan (“Su Rui” in the local Chinese market).

BYD’s in-car digital TV receiver units are powered by Siano’s CMMB (China Mobile Multimedia Broadcasting) receiver chipset, the SMS1180.

Yu-bo Lian, Vice President, Chief Engineer, Automobile Business, General Manager, Thirteenth Business Division at BYD, said: “With the type of customers we serve, we cannot compromise on quality. This is what made Siano’s receiver units the right choice for us.

"We tested the units under extreme mobility conditions and the results were exceptionally good. The future holds a growing demand for in-car digital TV solutions and we welcome Siano as a long term collaborative partner.”

Wang Wei, General Manager, Siano China, added: "Since entering the Chinese market in 2006, Siano has taken great pride in being part of the multimedia and infotainment systems for market leaders such as BYD.

“Recent test results showed that CMMB reception was flawless, the picture was clear and sound quality was exceptionally good, even under extreme mobility conditions. This is testimony to Siano’s position as a driving force in China’s CMMB market.”