SuperSport acquires rights to Bafana Bafana matches

Louise Duffy | 03-01-2013

Pay-TV channel SuperSport has signed a broadcast rights deal with the South African Football Association (SAFA).

Under the terms of the agreement, SuperSport will broadcast all home and away friendly matches that South African national football team Bafana Bafana participate in during 2013. SuperSport has acquired exclusive pay transmission rights in South Africa, while its rights in the rest of sub-Saharan Africa and the adjacent islands are exclusive.

The matches will be broadcast across all technologies, including TV, Internet and mobile.

The agreement also includes pay broadcast rights to other Bafana Bafana matches that Safa has jurisdiction over, Banyana Banyana fixtures, men's and women's national age-group teams and other Safa content, including development and grassroots football.

The deal starts with the important Bafana Bafana Afcon warm-up fixtures to be played against Norway in Cape Town and Algeria in Orlando on 8 and 12 January, respectively.

Happy Ntshingila, CEO of SuperSport, said: "The World of Champions is very pleased to add SAFA’s content to our wide array of football and other sport. This is an extremely significant year for Bafana Bafana and we are proud that our subscribers will be able to support our national team through our exclusively live and high definition broadcasts.”

Robin Petersen, the new CEO of the SAFA Development Agency, added: "We have wished for some time to have our product broadcast by SuperSport, which is a leading and world-class sports broadcaster. The revenue derived from this deal will assist Safa with its development plans and afford substantial further exposure for our brand on the various platforms that SuperSport broadcasts on."

Acting Safa CEO, Pinky Lehoko, said: “The additional exposure that this deal will give to our national teams will assist us commercially going forward by giving our sponsors additional exposure.”

Chief Mwelo Nonkonyana, SAFA acting president, said: “This will assist us in mobilising the support of the nation behind Bafana Bafana as we build up to the AFCON 2013 tournament."