Alticast gets personal with ThinkAnalytics recommendations technology
Editor | 03-01-2013
Interactive television software provider Alticast has selected ThinkAnalytics as its partner to bring personalised, multi-platform recommendations and intelligent navigation to customers.
Aimed at those in Europe, North America, Latin America and Asia, the agreement will see Alticast integrate the ThinkAnalytics' recommendation engine into its Windmill ecosystem which is designed to allow operators and device manufacturers to distribute content freely and securely in a multiple screen environment. The multiscreen Windmill experience is available for cable, satellite, DTT, IPTV, over-the-top (OTT), cloud-based delivery and hybrid environments, and supports HTML5 and Android.
The ThinkAnalytics engine delivers personalised recommendations for live linear TV, VOD and OTT content and supports multiple platforms including set-top boxes and second screens such as Web, mobile, tablets and OTT devices. The platform also supports social media, including information sourced from Facebook and Twitter.
"Having robust and effective search and recommendation functionality is a crucial piece of the puzzle for any operator or device manufacturer that wants to deliver a full and exciting multiscreen experience to consumers,” explained Thomas Jung, chief marketing officer at Alticast. “With content increasingly available across multiple devices, it's important that consumers can easily find and access content. We chose ThinkAnalytics' recommendations engine because … it worked across multiple platforms and devices to deliver personalised, reliable recommendations for multiple sources of content, just what our customers need."