Real Madrid extends WISeKey mobile content agreement in China
Louise Duffy | 04-01-2013
WISeKey and Real Madrid have extended an agreement signed last year for the exclusive distribution rights of the club's mobile content in China.
Under the agreement, WISeKey and its Chinese partners will help Real Madrid distribute and market its mobile content to the estimated 150 million fans in the region.
"WISeKey is delighted to renew its contract with Real Madrid and continue our work with the club to provide the Chinese community of Real Madrid fans with the mobile content they want," said Carlos Moreira, founder and CEO of WISeKey.
"We are delighted to be partnering with WISeKey to boost the club's presence and strengthen our popularity in China. Real Madrid fans can find us in nearly every corner of the world thanks to our dynamic licensing model, which now includes the Chinese market thanks to WISeKey," added Rafael de Los Santos, new media business director of Real Madrid.