CES 2013: ARRIS wins TV advertising tech Emmy
Michelle Clancy | 04-01-2013
ARRIS Group has been awarded a 2012 Technical & Engineering Emmy Award for "the development and commercialization of digital infrastructure for local cable ad insertion" by the National Academy of Television Arts & Sciences (NATAS).
The company is winning for its digital advertising solution, SkyVision, which enables pay-TV operators to enhance and expand their existing TV advertising models to include targeted, advanced video-on-demand (VOD) advertising and local insertion on digital cable networks, from a single insertion system.
"For MSOs, our digital ad insertion technologies provide a simple path to new revenue streams, whether it be transitioning their businesses from analogue to digital ad insertion, maintaining their local advertising businesses, or expanding their digital services to support both SD and multi-format HD ad insertion," said Tom Williams, ARRIS vice president of marketing and business development.
SkyVision advertising management solutions are based on technology created by SkyConnect, which was ultimately acquired by ARRIS.
To date, SkyVision solutions have captured approximately 60% of the North American market, while the complete ARRIS portfolio of linear and IP advertising solutions deliver over six million ad transactions daily. ARRIS advertising solutions are used directly or indirectly by nine of the top ten service providers in North America. The portfolio powers both linear and dynamic ad insertion to connected screens and devices throughout the home.
"The NATAS Technology and Engineering Achievement Committee is pleased to honour ARRIS and all other technology companies and individuals whose innovation and vision have materially affected the way the audience views television and who have set the standard for technological excellence in the industry," said committee chairman Robert Seidel, vice president of CBS engineering and advanced technology, in a statement.
NATAS will present the Technology & Engineering Emmy Award to ARRIS in Las Vegas on 10 January, in conjunction with the CES 2013 trade show. This makes the fifth Emmy awarded to ARRIS for its technologies since 2004.