SABC wins £4.6MN Africa Cup of Nations broadcasting deal

Louise Duffy | 04-01-2013

The South African Broadcasting Corporation (SABC) has finalised a broadcasting deal with the Local Organising Committee (LOC) for the Africa Cup of Nations 2013.

Under the agreement, the SABC will be the host broadcaster of the football tournament and will supply feeds to other media organisations. 

The value of the broadcast agreement will see the SABC paying the LOC a total of R65 million (£4.6 million) in return for the rights to broadcast the 32 games both on TV and radio.

LOC CEO Mvuzo Mbebe said: "This is a milestone agreement for the LOC and for South Africa where the SABC becomes the host broadcaster for a tournament of this nature. The SABC has proven over the years that it has the capability and the expertise to produce and broadcast international games."

"The SABC has promised us a high quality and seamless audio and visual production and broadcast of the games which will be played across the five host cities from which all other broadcasters will take a feed and then broadcast them to their respective territories and audiences."

Hlaudi Motsoeneng, the acting chief operations officer for the SABC, added: "The SABC is proud that other African broadcasters on the continent and local broadcasters will be receiving the feed for the tournament from the public service broadcaster (SABC) as the host broadcaster for the tournament.

"The deal with the LOC will reaffirm the SABCís position as the leading broadcaster for major sporting events of national importance. We have proven ourselves time and again, with the 2010 FIFA World Cup being a prime example, that we have the skills and capacity to broadcast such events."