Comedy Central UK laughing in 2012 with 19% year on year growth

Editor | 05-01-2013

With a punchline of more growth than ITV, Channel 4 and Channel 5 family digital channels, Comedy Central has rounded off its best performing year since launch with a strong Christmas 2012 performance.

The channel reported that peak time viewing for 16-34 year-olds was up 35% year on year (YOY) over the Christmas period, a performance that it said made it stand out, or up, against any of its general entertainment channel competitors in pay-TV homes.

In addition to overall YOY growth of 19%, Comedy Central Extra saw 42% YOY peak time viewing increase over Christmas, helping the Comedy Central four-pack of channels (Comedy Central, Comedy Central +1, Comedy Central Extra, Comedy Central Extra +1) to a 11% YOY increase.

As well as the increase in audience the channel also saw industry recognition for its key series, with its first narrative comedy commission Threesome winning the Montreux Comedy Award for best comedy and gaining a nomination in the Broadcast Award for best multi-channel programme. Season 2 headlined the autumn schedule, seeing ratings up 20% on season 1, while Charlie Sheen-led Anger Management became the biggest show launch and Jon Stewart’s The Daily Show also joined the roster.

Commented Jill Offman, MD Comedy Central UK and SVP Comedy Central International Content: “The popularity of Comedy Central has been gratifying to our hard-working team. We are especially proud of the success of Threesome. Watch for continued development of our home-grown comedies in 2013 along with a dynamic new web-based initiative.”

Offman also revealed that she had given the go ahead for more UK commissions including Stewart Lee’s upcoming Alternative Comedy Experience and Big Bad World (Objective) featuring Blake Harrison of The Inbetweeners.