Vertnent and Park Media are invoved in making audio and visual shows. With Shagun, the companies are venturing into full-fledged lifestyle/entertainment channel space. The channelís target audience includes youngsters to the elderly.

The channelís flavour and feel will take inspiration from the fact that in India weddings are a grand and lavish affair.

The channel has been conceptualised, conceived and promoted by Anuranjan Jha. It is Indiaís first matrimonial channel which features pre-nuptial and post-nuptial programmes, issues, relevant information and shares the happiness around it.