YOU On Demand signs Guangxi Cable for VOD in China
Louise Duffy | 07-01-2013
Chinese VOD platform YOU On Demand has signed a carriage agreement with cable operator Guangxi Cable, the sole cable operator in the southern province of Guangxi, which provides service to five million homes.
Starting in January, Guangxi Cable's VOD-ready customers will be able to watch YOU On Demand's Transactional Video On Demand (TVOD) and Subscription Video On Demand (SVOD) offerings. These include YOU On Demand's YOU Cinema On Demand SVOD service that makes available hundreds of hours of Hollywood films with new titles added every week, as well as CHC Cinema On Demand, which provides hundreds of award-winning domestic movies each month.
"It's very exciting to be a part of Guangxi Cable's programming and to have them carry our service," said Shane McMahon, Chairman and CEO of YOU On Demand. "With the addition of Guangxi Cable to our family of cable operators, YOU On Demand is off to a great start in reaching our year-end 2013 goal of 30 million cable homes passed."
YOU On Demand currently has content deals in place with many of Hollywood's top studios including Warner Bros. Entertainment, Disney Media Distribution, Paramount Pictures, NBCUniversal, Lionsgate, Miramax, and Magnolia Pictures, as well as a broad selection of the best content from independent and Chinese filmmakers.