Netflix snags exclusive deal with Warner Bros for prior-season TV

Michelle Clancy | 08-01-2013

In a differentiation coup for the online streaming giant, Netflix will be the exclusive online home of complete prior seasons of US TV shows from the 2012-13 season.
The shows include Revolution (NBC), The Following (Fox), Longmire (A&E), Political Animals (USA) and 666 Park Avenue (ABC). The carriage deal also covers the new FOX drama The Following, starring Kevin Bacon as a former FBI agent on the trail of a serial killer, and old favourites Chuck, Fringe and The West Wing.
"This unprecedented agreement brings to Netflix members earlier and more exclusively than ever before complete previous seasons of some of the most prominent and successful shows on network and cable television," said Ted Sarandos, Netflix chief content officer. "Through deals like this, Netflix is making the production economics right for the continued creation of the kind of compelling serialised dramas and thrillers that our members love."
"SVOD has become an important window for our serialised dramas, allowing viewers a chance to discover a series that before might have been intimidating to tune into mid-run," said Bruce Rosenblum, president, Warner Bros Television Group. "We continue to adapt our business models to include SVOD when it makes sense for the long-term value of each show, and are thrilled to have Netflix as one of our distribution partners."
The agreement covers a current slate of eight Warner Bros shows as well as potential future shows. Under the agreement, the series can also be made available via traditional syndication windows, electronic sell-through services and on a catch-up basis for recently aired episodes.