Amazon Prime launches in Canada, but without streaming video

Michelle Clancy | 09-01-2013

Amazon Prime has moved into the Great White North, but it won't be the full-featured digital experience on offer in the United States as Amazon Prime Instant movie streaming service and Kindle eReader lending are excluded from the package.
Canadian consumers will be able to add Prime for yearly fee of $79, which is the same as the video-enabled package in the US. That will offer free, unlimited two-day shipping to most of the country. Those in the rural north and maritime areas can gain free shipping, but without a two-day guarantee.
The company is justifying charging the same price even without the full content by painting the streaming perk as merely a free add-on.
"We believe Amazon Prime is an exceptional price, even without the digital benefits we offer in the US," the company said in a statement. "Amazon Prime has always been $79 per year, even when we didn't offer digital content to US members. Just as we did with the US Prime programme, we are continually looking for ways to add greater value to the Prime programme for its members."
Amazon Prime is available in the UK, Germany, France, Japan, Spain and Italy. The Kindle lending library is enabled only in the US, UK, Germany and France, while Instant Video is offered only in the US.