Surbhi Broadband and Exset to offer digital cable solutions in India

Louise Duffy | 10-01-2013

Indian cable TV equipment manufacturer and supplier Surbhi Broadband have entered into a strategic technology and business partnership with Netherlands-based broadcast technology and solutions company Exset to provide cost-effective solutions to small and medium-sized cable TV operators in India.
Both companies will assist Indian cable operators to adopt Exset's flagship product DMS in their digital migration and monetisation efforts and Surbhi will help them with hardware and software system integration.
"The two companies will bring new partnership models to the doorsteps of cable operators ranging from outright purchase, rental and revenue-share models to assist the small and medium-sized cable operators in their digital transition," said Rahul Nehra, Global Head, Sales & Marketing, Exset.
"Exset's technologies including the award-winning DMS are of immense benefit to the small and medium sized cable customers. We trust that our collaboration with Exset and the availability of cost-effective solutions and various business models will help promote the growth of the Indian digital cable TV market," said Piyush Mishra, Vice President - Sales, Surbhi Broadband.
Surbhi will promote market and manage Exset CAS, middleware, application, advertising modules and VAS alliances.