BT Vision adds MTV, Comedy Central and Nickelodeon to content portfolio
Editor | 10-01-2013
In the latest of a series of strategic moves to bolster the IPTV service, BT Vision has signed a contract with Viacom International Media Networks (VIMN) to bring more entertainment channels to its linear channel bouquet.
This means that BT Vision will now be able to offer the iconic MTV, Comedy Central and Nickelodeon brands. The new channels will join BT Vision's roster which already includes Universal Channel, Syfy, E!, Discovery Channel, Animal Planet, Real Time, British Eurosport 1 and 2, FX, National Geographic, National Geographic WILD and UKTV's Gold, Watch and Alibi.
To put the deal into context, MTV UK reaches more than 22.5 million households and is currently the Broadcast Digital Entertainment channel of the year. It shows locally product content such as Geordie Shore and The Valleys as well as US imports like Jersey Shore and Teen Mom, and hosts and broadcasts events like the MTV EMAs, VMAs and Movie Awards.
For its part, Comedy Central is said to be the UK's most popular comedy brand and is currently the No 1 pay-TV general entertainment channel for 16-34-year-olds, available in over 13 million homes.
Commenting on the deal, Marc Watson, BT's chief executive of TV, said: "We're really excited about these channels coming to BT Vision – we're certain our viewers will love them. MTV is the pioneer in creating innovative programming for young people, with the best in music, celebrity news and reality TV; Comedy Central is cutting-edge comedy overflowing with provocative, original programming; and Nickelodeon is the No 1 brand in the world for kids."
For his part, David Lynn, managing director and executive vice president, UK, Australia & Eastern Europe & international content distribution, VIMN, added: "Across kids, youth and adults, VIMN brands showcase some of the most popular content – from Geordie Shore, Two and a Half Men and SpongeBob SquarePants – to our audience, however they want to view it. Being part of BT Vision represents the natural next step in delivering that content."