Mobile video and media company Vuclip has been chosen as the official mobile video platform for promoting exclusive content from the movie Patang (The Kite).

Patang is the only Indian film this past year to receive four stars from renowned film critic Roger Ebert and be selected as a New York Times Critics Pick. The film premiered at the Berlin Film Festival and featured in competition at the Tribeca Film Festival, Chicago International Film Festival, Mill Valley Film Festival, Vancouver International Film Festival and Indian Film Festival of Los Angeles.

Written, directed and edited by award winning director Prashant Bhargava and produced by Jaideep Punjabi, the film features Seema Biswas, who is known for her performances in Bandit Queen and Water, and newcomer Nawazuddin Siddiqui.

Nikhil Naik, Director, India Business, Vuclip, said: “It is encouraging to see how Vuclip is fast becoming the first choice for filmmakers for promoting movies on mobile. It excites us to bring refreshing and exclusive content such as Patang to millions of our fans in India and the world over. Viewers can watch videos of interviews with their favourite actors Seema Biswas and Nawazuddin Siddiqui about the making of this film, as well as watch the official movie trailer and exclusive clips from the movie.”

Prashant Bhargava, director of the movie, added: “We are honoured that our first track from the movie, Maaru Amdavad, has been selected for showcase at the Vibrant Gujarat Summit. The timing is perfect, given that we shot this film in Gujarat during India’s largest kite festival of Uttarayan, which is coming up again on 14 January. Seven years in the making, I fell in love with the people and spirit of Gujarat and the magic, joy and spectacle of the kite festival. This film was made by the community for the community...

"By partnering with Vuclip, millions of viewers will now be able to watch and share clips from our movie on their mobile phones and spread this spirit of celebration.”