Tencent has licensed Intertrust Technologies' suite of Marlin DRM solutions to protect video streams and downloads on Tencent's online video platform in China.
Under the agreement, Tencent's online video platform (web portal and video client services) will use Intertrust's complete suite of Marlin client and server software SDKs for content protection and software tamper-resistance technology from Intertrust's whiteCryption subsidiary for software protection.
Intertrust is the only third-party provider of comprehensive solutions for integrating Marlin DRM functionality into devices and services. Marlin DRM is an open standard for digital rights management that was founded by Intertrust and a group of major consumer electronics companies in 2005. It is now extensively shipped around the world and is selected as the content protection technology for national IPTV initiatives in Asia and across Europe.
Tencent's online video platform is the second largest online video platform in China, according to ComScore and iResearch by monthly video views and monthly user penetration respectively. It offers high definition premium content from Hollywood, European, Japanese, Korean, Chinese and Indian studios to a large user base through free streaming, subscription or video-on-demand services. It also provides a dedicated Hollywood Movie Theater.
"Tencent's ability to offer differentiated premium content is the key to their success in the Chinese market where users demand high quality premium content and flexible business models across their devices," said Kenny Huang, general manager of Intertrust Greater China.
"Intertrust is honored to partner with Tencent to provide content protection technology enabling the best user experience for its video service. Marlin's popularity is due in part to its diverse functionality and the nature of open standards that eliminate competitive threats and dependencies on proprietary technologies."
"Tencent is strongly committed to protect copyrighted content on our online platforms, and we believe Intertrust can deliver a one-stop technology solution that meets the industry standards and matches the needs across our multiple online platforms," said Alex Liu, General Manager of Online Video Department for Tencent.