RTVE.es sees success in 2012
Iñaki Ferreras | 14-01-2013
As the Internet becomes an increasingly important platform for TV consumption, RTVE's website has become the leading audiovisual Internet media in Spain.
In second place is Mediaset España's Telecinco with Mitele.com, followed by Grupo Planeta's Antena 3.com.
Throughout 2012 RTVE.es was the audiovisual website on which users spent the longest time. For example, in December users spent 32:02 minutes on average while Telecinco.es users spent 16:11 minutes and Antena3.com 7:04 minutes on average.
In addition, visits to RTVE.es on mobile devices increased in 2012 by 91% representing an increase of 1.4 million users in a year. Furthermore, access to the site from tablets grew 17%.
2012 was also a record year for the use of the connected TV sets to access RTVE's website, with a growth of 9.2%. In December the site attracted 262,000 unique registered users.
During 2012 a total of 6626 million videos over 64.4 million hours were consumed on the website.