Netflix nets Turner, Warner Bros in multi-year content agreement
Editor | 15-01-2013
With competition in its sector fiercer than ever, Netflix has beefed up its portfolio in multi-year licensing agreements with Turner Broadcasting and The Warner Bros Television Group.
Under the terms of the deal, from 30 March the over the top (OTT) content provider will be able to offer its members complete past seasons of Cartoon Network shows such as Adventure Time, Ben 10, Regular Show and Johnny Bravo, plus Warner Bros Animation's Green Lantern which will become available on Netflix's Just for Kids section. Robot Chicken, Aqua Teen Hunger Force, Sony Pictures Television's The Boondocks and the Emmy-winning Children's Hospital from WBTVG's Studio 2.0 will also be made available at the same time. Seasons one and two of the Warner Horizon Television-produced TNT series Dallas will arrive on an exclusive basis from January 2014.
"The industry has evolved so that TV Everywhere and subscription video-on-demand services can coexist with the appropriate windowing strategy, while allowing for more content flexibility to meet consumer demand in the changing digital landscape," commented Deborah K. Bradley, senior vice president of programme acquisitions for Turner Broadcasting. "We're happy to offer our popular programming to Netflix members, as subscription video-on-demand (SVOD) services have become another way to grow audiences and can introduce new viewers to our programming."
"We are thrilled to continue our great relationship with Netflix, giving their subscribers access to more and more of our programming," added Ken Werner, president, Warner Bros Domestic Television Distribution. "This represents another evolutionary step in the TV ecosystem, working with Netflix on the SVOD platform to improve the consumer experience while being respectful of existing business models."