German local broadcasters go for HbbTV

Jörn Krieger | 16-01-2013

Local TV broadcasters from the federal German state of Thuringia want to distribute programmes to consumers' TV sets via the Internet in future.

On 23 January 2013, the channels will launch a joint trial in conjunction with local media authority TLM, targeting the owners of connected TV sets hooked up to the Internet.

The over-the-top (OTT) TV service based on interactive multimedia standard HbbTV will comprise both the linear TV channels as well as catch-up portals through which single programmes can be accessed in full length by pressing a button on the remote control.

With the move, the local broadcasters which, in most cases, only have limited distribution on local cable networks, want to expand their technical reach and tap into new audience groups, for example DTH satellite households and DTT viewers.