Disney to leverage upLynk for multiscreen video streaming

Michelle Clancy | 17-01-2013

New start-up upLynk has released its HD Adaptive Streaming Platform and has announced Disney/ABC Television Group as its first customer.

The platform encodes video content in the cloud using a single, non-proprietary adaptive format that enables video to play on all major platforms and devices such as iOS, Android, Windows 8, Roku and all PC/Mac/Linux browser combinations.

upLynk is a complete managed software as a service (SaaS) solution aimed at reducing the cost and complexity of adaptively streaming live and on-demand video to multiple devices. The cloud-based adaptive format approach eliminates the need to encode a video multiple times or repackage on-the-fly, thus reducing the cost of encoding, storage, encryption and distribution that comes with encoding and managing multiple formats and protocols.

Disney and ABC is using upLynk to manage video encoding and delivery of content for Web, mobile and tablet streaming apps for the ABC Player, ABC Family and WATCH Disney apps, including WATCH Disney Channel, WATCH Disney Junior and WATCH Disney XD, providing viewers with a high quality user experience on their device of choice.

The platform also supports unique, targeted ads for each user. upLynk integrates with any ad decision server and inserts video ads in the cloud without any client-side software development kit (SDK) or development.

"upLynk is changing the way broadcasters stream video by collapsing the traditional video workflow," said Ken Brueck, CMO at upLynk. "By using a single, non-proprietary adaptive streaming format across all major devices and platforms, upLynk delivers a simpler, more scalable solution than traditional methods, while significantly reducing costs."