MTG strengthens free-to-air, pay-TV proposition with Danish broadcasters
Editor | 17-01-2013
Continuing its recent expansion in its home region, Modern Times Group (MTG) has signed new Danish channel distribution agreements designed to significantly increase household penetration of its free TV channels in the country.
Under the terms of the deals, MTG's TV3 and TV3 PULS free-TV channels will be available on Telenor-owned Canal Digital Denmark A/S's satellite pay-TV platform for the first time in the country, and it will include free-to-air TV channels from SBS Broadcasting in MTG's Danish pay-TV offerings, also for the first time. In addition, the agreement means that MTG's Viasat pay-TV offering now comprises all of the major free-TV channels in Denmark.
"The ground-breaking agreements we have signed over the last few months will be transformational for our Danish TV broadcasting business. They will substantially strengthen the competitive positions of both our free-TV and pay-TV offerings, and provide incremental advertising, subscription and carriage fee revenue potential moving forward," explained MTG president and CEO Jørgen Madsen Lindemann.
"Our free-TV channels will be far more broadly available, which will enable us to offer significantly enhanced reach for advertisers and compete more closely with the incumbent. At the same time, our pay-TV platform and channel packages not only provide an unrivalled premium content offering, but will now also include all of the major free-TV channels in Denmark for the first time."
Going forward, Canal Digital will present TV3 and TV3 PULS in its 'Local' satellite pay-TV package from the beginning of February 2013, making the channels available to all of Canal Digital's satellite pay-TV customers. MTG expects the new agreements together will boost the national perceived penetration of TV3 from 67% in Q4 2012 to approximately 79% in February 2013, and of TV3 PULS from 46% in Q4 2012 to approximately 57% in July 2013.
SBS's Kanal 4 and Kanal 5 free-TV channels will be included in MTG's Viasat 'Bonus' satellite pay-TV package with effect from the beginning of February 2013 and will therefore be available to all Viasat satellite pay-TV customers in Denmark. SBS's Danish free-TV channels will also be available as part of Viasat's channel package offering on the Waoo! IPTV network. Subscribers to the Viasat satellite pay-TV platform or Viasat offering on the Waoo! network will also continue to receive free access to MTG's Viaplay online pay-TV service.