BBC Worldwide appoints Jon Penn managing director for Australia and New Zealand

Louise Duffy | 17-01-2013

BBC Worldwide has announced that Jon Penn, currently CEO Asia Pacific, FremantleMedia Enterprises, is to take up the new role of managing director, BBC Worldwide Australasia in April.

Penn succeeds former general manager Tony Iffland and interim leader Blair McQuade, but will see his responsibilities broadened to include ownership of the region’s P&L under BBC Worldwide’s new Balanced Regionalisation plans, which aims to significantly increase revenue in the territory within the next five years. He will report directly to Marcus Arthur, BBC Worldwide’s president of the UK and Australasia, who is based in London.

Meanwhile, McQuade has been appointed chief commercial officer for Australasia, a new role supporting Penn, which will see him take responsibility for the commercial activities across the business.

Arthur said: “I’m really pleased that Jon has decided to take up our challenge as MD of Australasia, a role that will have increased responsibility in BBC Worldwide’s new organisational structure. His strategic influence across so many platforms, properties and brands at FremantleMedia is impressive, not least because of the outstanding commercial growth he’s drawn from them. I know he’s the right person to lead BBC Worldwide Australasia on to bigger and even better things as the region takes charge of its own P&L for the first time.”

Penn said: “I’m thrilled to be given the opportunity to guide BBC Worldwide Australasia through such a pivotal point in its history. I have nothing but admiration for the business and I look forward to building upon the huge success already achieved by its talented workforce and building upon Blair’s brilliant leadership since Tony Iffland departed.”