In a bid to shape up for “a world position in software for interactive TV”, Zenterio has appointed former Nokia CEO Olli-Pekka Kallasvuo as board chairman and Mats Lindoff, former Sony Ericsson CTO, will serve as chief technical officer.

Launched in 2002, with a development centre is in Linköping, Sweden Zenterio develops operating systems for interactive TV sets and set-top boxes and boasts a customer list including TV operators, systems integrators, large TV and STB manufacturers. It claims that its software enables faster, cheaper service rollouts to viewers. and one of the largest chip manufacturers.

Furthermore, the company claims that its software has no less, the potential to become “an equally important operating system on the TV side that, for example, Windows is for PCs.” it cites data from “several independent research institutes” that estimate that, within a few years, the market for interactive TV, in terms of number of units, will be about half as large as the market for PCs.

“Kallasvuo and Lindoff have extensive experience and expertise from the Nordic region’s most successful IT enterprises,” commented Per Skyttvall, CEO of Zenterio on the appointments. “Their skill sets are perfect for Zenterio as it enters a new commercial phase.”

“Zenterio’s goal is to become a leading company in an industry that now has at least 650 million customers,” commented Kallasvuo. “Market growth increased substantially in connection with the switch from analogue to digital TV – as households connected to internet, which enables more opportunities for various pay-TV solutions. This trend led to enormous interest in Zenterio’s independent operating system.”