Fredio app brings discovery to online, mobile broadcast

Michelle Clancy | 18-01-2013

When it comes to streaming video content, increasingly discoverability and aggregation services have become a focal point for the user experience. Aiming to change the marketplace, the Fredio Smart TV service has launched, allowing users to find and watch free premium video content streamed from broadcast network websites within one user interface.

The app offers a consistent TV user interface to find long-form, episodic content across TV channels. Out of the 75 channels available on the Web, Fredio so far provides access to more than a dozen of them, representing over 4,000 hours of programming. Meanwhile, a companion Fredio mobile site allows users to find free TV episodes and clips, then direct the playback to a connected TV device running the Fredio Smart TV application.

"I've been in and around broadcast TV for almost 30 years and Fredio has the potential to be the most disruptive technology I have ever been associated with," said Bob Wilson, Fredio chairman and co-founder. "Major broadcast TV websites already host tens of thousands of premium full-length episodes and clips for viewing on small screens. Fredio transforms large smart and connected-TV screens into powerful streaming video engines for this broadband delivered content."

The Fredio application launched at CES with a demonstration of LG and Samsung smart TVs and Blu-ray players, and is slated to be available early in the first quarter. The Fredio app also will be available in various app stores and on other connected TV devices in the future.

However, Fredio is not aiming to be an over-the-top (OTT) alternative to broadcast TV: "Fredio doesn't replace traditional linear TV services," Wilson said. "Fredio promotes more viewing of those services by enabling deeper show and brand relationships and stronger message recognition and retention. Every content owner and advertiser needs that extended viewing and content exposure in this new world of multiple screens and fragmented viewing patterns."