Trace partners with Chello CE

January 18, 2013 14.29 Europe/London By Robert Briel

The Trace Media Group has entered into a strategic partnership with Budapest based Chello Central Europe to further grow the distribution of its sports entertainment and music channels in Central and Eastern Europe.

According to the terms of this partnership, Chello will distribute HD and SD versions of Trace’s sports and music channels, in Poland, Hungary, Romania, the Czech Republic, Slovakia and the Balkans.

Launched only 15 months ago, Trace Sports is the first entertainment channel exclusively dedicated to sports celebrities and their private lives. The channel is now available in 80 countries and in 9 languages around the world.

Launched in 2003, Trace Urban is an international urban music channel and is currently available in over 160 countries.

Launched in 2009, Trace Tropical is an international tropical music channel offering tropical videos and music documentaries from Latin America, the Caribbean, Africa and World music. It is broadcast in 60 countries.

Trace Sports’ CEO and SVP Distribution, Laurent Dumeau, said: “Thanks to this strategic partnership with Chello Central Europe, the Trace Group will further pursue its development in key Central and Eastern European countries, one of the fastest growing markets in Europe for the pay-TV industry. Chello’s experience and expertise of pay-TV is sure to bolster the success of Trace channels in the region.”

Commenting on the deal, Levente Málnay, CEO Chello Central Europe added: “The Trace Group covers a broad range of successful programming with immense international appeal and is a welcome addition to our increasing and diverse portfolio. Chello’s team is experienced in launching, localising and distributing international sports and music channels to the leading platforms across Central and Eastern Europe and we are looking forward to working and growing business together.”